Asturias ranks Spain's 2nd best-valued tourist destination with 7.5/10, improving four tenths in one year
Asturias has solidified its position among Spain's best-valued tourist destinations, according to the latest edition of the Tourism Perception Barometer prepared by the consultancy LLYC. The Principality's score has improved by four tenths over the past year, from 7.1 to 7.5 out of 10 — placing it in the highest tier of the national ranking, second only to Extremadura (7.7), and more than two points above the Spanish average of 5.4. The study, which analysed nearly 27,500 messages related to Asturias over twelve months from social media, digital media and specialised forums, highlights nature, gastronomy and culture as the region's main assets, alongside its image as a "climate refuge." .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}
Financial Times hails Asturias lifestyle: "The cider house rules" and a collective sense of wellbeing
The international press has once again turned its focus to Asturias, highlighting not only its undeniable landscape richness but its exceptional quality of life. A recent extensive report published by the Financial Times praises the character of the Principality, describing a "collective sense of wellbeing" that is increasingly attractive to foreign citizens. The article places Asturian cider culture on the global stage, emphasising how this tradition articulates gastronomy, economy and social life. Following UNESCO's recognition of cider culture as Intangible Cultural Heritage in 2024, the British correspondent summarises the experience with a decisive phrase: "The cider house: it rules." .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}
The Telegraph uncovers Asturias: Spain's best-kept secret with green landscapes, white beaches and 40 artisan cheeses
The Telegraph has dedicated an extensive feature to Asturias, describing the region as one that "has everything" and feels as if designed by an "intelligent algorithm" to satisfy every traveller. From the elegance of Oviedo and the gastronomic dynamism of Gijón to the Picos de Europa and the Jurassic Coast, the article presents Asturias as a green alternative to southern Spain. The recent arrival of the AVE high-speed train to Oviedo and Gijón, along with its 40 artisan cheeses, white-sand beaches and pre-Romanesque heritage, place the region firmly on the British traveller's map. .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}
Tourists in Oviedo leave wanting to return: "It's one of the most beautiful cities I've ever known"
Oviedo is experiencing one of the best tourist moments in its history, with overnight stays increasing by 11.74% in the first half of the year. Visitors and pilgrims are extending their stays, attracted by the city's heritage, culture, gastronomy and mild climate. Testimonials from national and international tourists, such as Edwin Boone from the US, highlight the beauty of the historic centre, the Cathedral, and the San Francisco Park. Others, like the family of María José Carmona, highlight the gastronomy and the charm of its streets. Pilgrims and regular visitors also emphasize the city's ability to surprise and invite you to return. .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}
Luxury tourism takes hold in Asturias: 75% of new hotels will be upscale, according to EY-Parthenon
Asturias is firmly committed to upscale tourism. According to the Hotel Property Telescope 2026 report by EY-Parthenon, 75% of the new rooms planned in the region will be in four and five-star hotels. In total, there are currently seven hotel projects under development, which will add 326 new rooms, plus four major refurbishments involving a further 311 rooms. The director of EY-Parthenon, Álvaro Monreal, highlights the region's unique combination of natural, cultural and gastronomic resources as a key factor in attracting investment in a model that seeks to increase visitor quality, extend the season and consolidate sustainable tourism. .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}
New York-based influencer Elena Marco: "Asturias is one of the best places in Spain to visit"
Elena Marco, a content creator and resident of New York for three years, has discovered the charm of Asturias during a visit to the region, the homeland of her partner's family. In her social media posts, she highlights the contrasts between the frenetic pace of the Big Apple and the slower, more human pace of life in the Principality. She values the pleasant climate, the gastronomy, the culture of outdoor terraces, and the friendliness of the people. The influencer, who did not expect it, says that Asturias "is one of the best places in Spain to visit" and has been surprised by the international interest the region is attracting. .inastour-article *{box-sizing:border-box;font-family:Arial,Helvetica,sans-serif;line-height:1.6}